Thursday, March 19, 2009

What is Media Literacy and why is it important for FCMs

Media literacy is a way to study and evaluate, creating a message in a wide variety of media modes, genres or forms. It is a way to help people analyze a message to detect propaganda, censorship, and bias in news, story and public affairs.
Media literacy is important to FCM students so that we can promote, produce ideas for the public. This is so that we know how and what the viewers want. If we don't study or take note on what is media literacy, we will be creating things that will amuse ourselves; we will be selling our ideas to ourselves. As an example, designers analyze what attracts the public/buyers eyes and desire. People nowadays want items that are up to the trend, curvy and light in weight, also something that is clear-view/transparent to give that spacey look. And from this, is up to the designers to take these desires into designing an item.

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