Saturday, April 11, 2009
The effects of TV base media by the 'Tetrad of Media' theory
The effects of media when shown on television is that TV enhance visual images and audio which attracts more attention and mostly people understand the message better this way. Obsolete, what the medium (or in this case the TV) drives out of prominence is in the early years is radios and newspapers. TV lessen the importance of text usage and gives out visual content in addition to sound. Retrieval, retrieve what previous medium that which are lost. Like we discuss in this week lecture, TV does not only reduce radio listeners, it also revives the concept that we use when using a radio. People from time to time listen more to the TV then watch it, notice most people like to set the volume high or nobody will bother to watch a 'silent' (muted) TV. This brings back the radio back to life. Lastly reversal is what the medium does when pushed to its limits. TV influence people more than trusting others, it puts a sense or feel that they're inside the world the TV speaks of.
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